"I have never smoked and I never will. My father used to smoke crap loads a day. Then, on New Year's Eve, of the new millennium at 11:00pm he took his last puff....and he hasn't smoked since! The point is, it ain't about being right or being wrong. It ain't about being cool or being strong. It's all about being me....and being Māori. And that's why I (and my papa!) are proud to be smoke-free!!!"

Julian Wilcox
Ngapuhi, Ngati Tuwharetoa, Te Arawa.
TV Presenter, Māori Television, Radio host, Radio Waatea.

"Mauri, energy, chi...whatever concept works for you, we all know our body and mind rewards us for taking a little care. For me, choosing not to smoke is just avoiding inner pollution, and nurturing that dynamic spark inside you. There are so many beautiful challenges and experiences I put myself up for every day. I can't afford to have a bad buzz like smoking dragging me down!
Karawhiua e tatou!"

Stacey Daniels
Ngai Tahu / Te Arawa Presenter

"Don't wait around for life to happen, get out there and MAKE it happen, smoking has killed so many whānau close to me and it continues to do so, its just "not the one", the reasons not to smoke outweigh the reason why I should! I want to be a good role model for generations to come."

Matai Smith
Rongawhakaata / Ngai Tamanuihiri / Ngati Kahungunu ki Wairoa Presenter

"Work hard and don't be afraid to ask for what you want.
Anything is possible when you live an Auahi Kore life."

Trent Helmbright
Te Whānau a Apanui Presenter

"Live life to the fullest and always be proud of who you are and what you represent, Auahi Kore for life!"

Brendan Pongia
Nga Puhi Nui Tonu, Presenter/Sportsman

"Living and Auahi Kore life is the ultimate in chiefly thinking, it means we care enough about our whānau to take care of ourselves."

Tuari Dawson
Nga Puhi / Te Rarawa / Te Aupouri / Ngai Tahu
Motivational Speaker / Sportsman / Performing Artist
Karate World Champion